CONTENT AGENCY

Why is content important for my brand?

Content is probably the most flexible tool online marketing has to offer. Think of any successful brand and you can be sure: it uses content marketing as an integral part of its marketing strategy to reach its target audience and spread its messages to the world. Whether it's in the form of text, images, video or audio, every business and website benefits from unique, high-quality content. High-quality content is essential for any contemporary brand looking to successfully communicate with its existing audience as well as new customers. 

A professional content agency as a partner becomes your own editorial team. They create a personal content strategy for you, take care of the production of your content and insert it exactly where you can best reach your customers and community. Meanwhile, you simply focus on what's important: your product.

How does ABCD mean by high-quality content?

High quality content is all about content done well — the ABCD way. Here, we focus on targeted communication and bespoke content strategies, instead of a one-size-fits-all approach. Our content picks up people where their interests lie. It is reliably researched, offers real added value and expands the visibility of our clients on the web. We want to give food for thought, provide service, open up new perspectives and tickle emotions. With high-quality content, we support our partners in providing the public with valuable talking points and attracting attention, which creates brand awareness, binds existing customers and generates new leads.

Long-term conversation: As a content agency, we want to effectively contribute to making the world of content marketing a better place. That's why we've developed strategies to put our partners on the map in a big way. Together, we initiate honest discussions and draw attention to grievances. We are convinced that valuable messages are much more sustainable than empty clickbaity ones. Only in this way have campaigns initiated with ABCD already been presented and debated in parliaments.

Out-of-the-box thinking: Contemporary brands and products rarely make clumsy advertisements — they rather stand out through smart marketing. As a content agency, we provide you with all the content you need for your content-based corporate communication. Our agency editorial team is well versed in a wide range of formats. No matter what you're looking for — high-quality, SEO-optimised landing page texts or blog posts, press releases with real news value, viral social media input, or professional white papers that position your brand as an industry expert — ABCD's content team has the necessary experience and fresh ideas every day to find the right words for your product, your visions and your target group.

Journalistic quality: In content production as well as research, we clearly take our standards from journalism and established media. We believe that you can only reach target groups with convincing texts that are easy to understand, do without exaggerated superlatives and are based on the latest scientific findings and data. Our content team therefore consists of media and news experts and former news and specialist editors who use the same quality standards for the research and production of your content as editors, journalists and reporters in the wide-reaching media houses and publishing houses. 

Cooperation and appreciation: ABCD also develops high-quality content because our diverse team relies on the exchange and feedback of experts and communities. We want to be respectful, sensitive and inclusive. Breaking down role clichés and stereotypes is much more fun than simply using them for clumsy marketing purposes, as was often the case in the past.

If you want to benefit from our creativity, experience, approaches and values, then get in touch with the ABCD team without obligation and let's see what we can come up with together! 

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What our clients say about us  

We love content and our clients notice that. Since our founding, the ABCD team has provided far more than 100 brands with high-quality content, giving them reach and attention.