CONTENT MARKETING

Why should I do content marketing?

We are all inundated with an abundance of advertising messages every day. Because of this, many brands and companies find that classic advertising has only a limited effect today. Content marketing is about creating content that actually resonates with people because it’s interesting and engaging. It’s a great way for your brand to break through the noise and stand out thanks to the relevancy and value that your activities bring to the user.

With content marketing, it’s possible to tap into the different channels used by your target group, and also to target people at different stages of your funnel. For example, some of your potential customers are still gathering information about a problem and don't know anything about your product yet. Other customers are a little closer to making a purchase decision, possibly comparing different products or looking for confirmation that your product is the ultimate solution. A bespoke content marketing strategy can help you reach both simultaneously.

How do you approach content marketing at ABCD?

Content marketing is a broad and complex field that promises an attractive return on investment, provided it's done correctly. So that you don't get lost in the complexity, you should consider the following steps, in which we are happy to support you:

Content strategy: You need a strategy for your content marketing game. Simply getting started and writing blog articles is not enough. Formulate your goals in order to derive the appropriate measures. Make sure that your content marketing strategy fits into the overall marketing strategy of your company. Content strategy, content seeding strategy, social media strategy and a lead generation strategy should be essential elements of your overall content marketing strategy.

Content Creation: Creating valuable content requires time and resources, and only works with a proper process. You need an editorial plan, editors and creators for different content formats, SEO experts and the right tools. As content marketing experts, we have years of experience in all these areas, and can help you implement your content marketing activities efficiently.

The biggest challenge of content creation is to find the right tone and style for the respective target group and channel. Social media content should be prepared differently than PR content. Our team has experience in all areas and can help you achieve quick results.

Content Seeding: First-class content also needs to be findable. With content seeding, you can ensure that your content reaches the respective target groups. Content seeding deals with the distribution of content to the appropriate media outlets that help get your content seen by relevant people. 

It is important to think from the perspective of potential gatekeepers and to adapt the content accordingly so that it is received and distributed. For example, if you want to place your campaign in a particular medium, you need to understand the gatekeeper journalist. If you have suitable content in the right format for the journalist and their readers, they will consider publishing your content.

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A professional content marketing agency supports you in creating and implementing the strategy, working like an editorial office for you and can also take over the distribution of your content. Meanwhile, you focus on what's important: your product.

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Content marketing case studies