INFLUENCER MARKETING
Why should I do influencer marketing?
Influencer marketing is a very strong form of human-to-human marketing that could empower your brand to grow by reaching and converting new and existing audiences. It is widely recognised that a strong, sincere word of mouth recommendation is the most likely way to make anyone try anything. Influencer marketing is all about realising the power of recommendations in the 21st century; influencers are at the forefront of the virtualization of sales and are therefore particularly relevant to e-commerce brands. In fact, according to research from Nielsen, people are 92% more likely to trust influencers talking about products than companies talking about what they offer. This creates a business opportunity for marketers to leverage influencers and benefit from people's trust in them. When done well, people’s trust in influencers can be transferred to their products or services which they promote.
How we work with influencers
The most important factor in determining the success of an influencer marketing campaign is finding the perfect influencer with the ideal audience. We spend a lot of time researching and analysing potential influencers, to give us full confidence about who we choose. Next, we make sure to prepare the right kind of content and to distribute it through the right channels. We put a lot of effort into ensuring the influencers we work with are authentic, engaging, and provide their community with added value. Our influencers create authentic content and share it online across social media and other channels. We ensure that your brand reaches the right people at the right time and right cost to achieve measurable goals:
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Increase in brand awareness
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Increase engagement
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Increase in traffic and conversions
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At ABCD, we collaborate with macro- and micro influencers that have a loyal following and strong connection with their community. There exist a multitude of different influencers, all across different channels, with different follower counts and various niche interests. From sports to pets and travel, they have a range of different followings and reputations. Ensuring that the collaboration and content created together with influencers is authentic is essential for a successful collaboration.
To make sure that the story of your brand is told in a way that is relevant, consumable and genuine, influencer campaigns are well planned with the help of a detailed content strategy and briefing. Each influencer campaign will be unique and have its own angle to maintain authenticity to the influencer and the brand, ensuring followers get engaged.
Authenticity is key, so we love to give the influencers we work with the freedom of creative expression in order to make sure the content they create is still credible and highly engaging. This will then also lead to higher leads and sales for your brand.
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Q&A about influencer marketing
What sort of influencers are there?
There are three categories of influencers: micro influencers, macro influencers and mega influencers. Read the sections below for more information about each category.
Micro influencers
Micro influencers are people with fewer social media followers, usually thousands or tens of thousands. However, they do have a higher engagement rate and a much more targeted audience. They tend to be less expensive than macro or mega influencers and more genuine, offering added value and reality that their audience can relate to.
Macro influencers
Having the support of a well-known macro influencer can help you achieve important results in a short time. They are rarely seen on the red carpet, but they can have millions of social media followers and can be CEOs, journalists, models, travellers or stay at home mothers. What’s more, they are often recognized as thought leaders within their niche. Marco influencers can help you with your overall brand awareness and engagement. They are typically more expensive than micro influencers but less expensive than mega influencers.
Mega influencers
These are social media superstars with a following of over a million people. They have the most engagement and reach per post. However, all this comes at a cost, and usually only the biggest brands in the industry can afford it. Mega-influencers are best to use for increasing brand awareness, reputation management or launching new products or services. Some mega influencers are household names and have become contemporary celebrities in their own right.
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What are the benefits of using influencer marketing as a channel?
Influencer marketing offers a unique opportunity to reach a large part of your desired target group in a subtle way. Without emphatically promoting your products or services, an influencer can drop in the name of your business in a natural, authentic way. The combination of the trust the followers have in an influencer, their large reach, and the discrete, authentic way in which they promote products make influencer marketing a very effective form of contemporary digital communications.
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How do I find the right influencer for my brand?
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Selecting the right influencers for your brand can be challenging as there are many factors to consider. This ranges from brand suitability, content quality, to audience relevance, actual reach, and impressions. At ABCD, we specialise in selecting the right influencers for your brand and have a very thorough selection process. Through our influencer database, personal vetting of each influencer, and our experience in identifying the right people and metrics, we carefully select influencers that will bring credibility and a strong performance for your brand.
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How do I get started with an influencer marketing campaign?
We’d love to find out how we can help you leverage the power of influencer marketing. Use our contact form our Chatbot to reach out and we’ll set up a call. We’re excited to learn more about your business and the areas needing support. We’ll provide you with information on timelines and pricing.
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Any other questions?
Get in touch with us using the contact form and one of our team will be in touch with you.
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ABCD Agency UG (haftungsbeschränkt)
Koppenplatz 10
10115 Berlin