PERFORMANCE PR

Why should I do performance PR?

Performance PR helps increase your brand awareness and overall online visibility through newsworthy content campaigns that journalists want to write about. The advantage of performance PR over “traditional PR” is that activities and costs are more results-oriented. Important key performance indicators (KPIs) of a typical performance PR campaign include the total number of brand mentions for a campaign, the number of backlinks, and their respective domain rating. Pricing for performance PR is also more results-orientated. The total cost of a campaign does not depend on the amount of time spent, but on its success. That makes it the perfect option for businesses who have very clear performance goals and need to attribute PR spending to specific outcomes.

How do you approach performance PR?

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If you are interested in performance PR, we can set up a call where we discuss your needs and requirements. What are your overall goals? What publications would you like to obtain coverage in or get links from? Do you have any internal data available that we can use for creative campaigns? What is your budget? Our main aim with performance PR specifically, is to help your brand achieve the best possible outcome with a pricing structure that is based on results.

In our performance PR campaigns, we create newsworthy, original content and tell unique stories. We look at trends and media agendas in order to create content that resonates with journalists as well as your audience. By hosting the content (or linkable asset) on your website, we’re able to build top-quality backlinks to your domain. We make sure to provide you with everything you need to make the campaign stand out — such as interactive graphics, tables, and engaging landing page copy. We also take care of creating the press releases, media lists, as well as pitching to the media. The results of your performance PR campaign will be kept in a report that can be customised according to your needs.

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What does a performance PR contract look like?

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Our performance PR contracts can be tailored around your needs and requirements. While more traditional PR contracts involve a monthly retainer fee, our performance PR contracts include a bespoke pricing structure that means you’ll only pay for coverage that satisfies your criteria. For example: 

Number of tier one clippings: Are you interested in media clippings in specific outlets? Performance-based contracts can incorporate specific target publications into the pricing structure.

Number of backlinks: Securing high-quality backlinks from media outlets is a top priority for many brands, and it’s central to what we do here at ABCD. If backlinks are an important metric for you, we can incorporate this into the performance PR contract. 

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Domain Rating (DR): Domain rating is a score that underlines how authoritative a site is considered to be by search engines. Websites with better domain ratings enjoy higher organic ranking in the search engine results page. The score falls on a 1-100 scale with 100 being the best. If you are interested in receiving backlinks from media outlets with a domain rating score over a certain number, we’ll gladly incorporate domain rating thresholds into your performance PR contracts. That way, you only pay for backlinks that you’re happy with. 

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Performance PR case studies 

Interested in learning more about some past performance PR campaigns at ABCD? We’ve shared some case studies below to give you a better idea of what a performance PR campaign can look like. If you prefer to set up a call to hear more over a video call or via email, feel free to reach out using the contact box.